TStausif.salah
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Open to AI product & e‑commerce leadership roles · Dubai

Mohammad
Tausif Salah

> AI Product Leader_

I ship production LLM systems — not prototypes — and own the P&L they're measured against. 13+ years scaling digital commerce across the GCC, South Asia and Eastern Europe.

▶ Run the AI demo↓ Download CVLinkedIn ↗
01

Impact telemetry

Commercial outcomes I own, not just features I shipped. Every number below is tied to revenue, margin or cost.

AI.RESOLUTION12 MO
60%

of customer enquiries resolved autonomously by AI

AI.REVENUE
~15%

of orders influenced by the conversational channel

CX.CONVERSION
+40%

conversion lift from an AI‑powered web + app rebuild

P&L.REVENUEAED
3.5×

GCC e‑commerce revenue, AED 10M → 35M

P&L.PROFIT
3 yrs

consecutive profitability from an inherited loss‑making unit

OPS.LAST_MILE
−30%

cost per order via a 450+ location pickup network

MKT.PRICE_INTEGRITY
−90%

unauthorised third‑party sellers after Amazon & Noon exclusivity

SCALE.FOOTPRINT
8 mkts

countries · 20+ marketplaces · 70+ brands led

02

Inside the assistant

A simulated walk‑through of the bilingual retail assistant I designed. Pick a customer message and watch it move through language detection, intent classification, hybrid retrieval and guardrails.

CUSTOMER CHANNEL · WHATSAPPSIMULATED
Hi 👋 I'm the store assistant. Ask me about products, orders or gifting — in English or Arabic.
أهلاً! اسألني عن المنتجات أو الطلبات بالعربي أو الإنجليزي.
TRY A CUSTOMER MESSAGE ↓
PIPELINE TRACE— ms
    [idle] awaiting message…

    // Illustrative data only. The production system runs on WhatsApp in the UAE and Kuwait and has resolved ~60% of enquiries without a human for 12+ months.

    03

    Deployed systems

    Things I designed and shipped myself — from database schema to App Store approval — alongside running the business.

    SYS‑01PRODUCTION · 12+ MO

    Bilingual AI Retail Assistant

    Arabic/English WhatsApp assistant for a heritage GCC fragrance house, live in the UAE and Kuwait.

    • Hybrid retrieval: product embeddings (pgvector) fused with trigram and fuzzy matching for noisy, transliterated, code‑switched queries
    • 20‑rule intent & guardrail layer: order status, frustration → human, bulk routing, out‑of‑region fulfilment
    • Arabic‑specific handling, including attached prepositions and gender carry‑forward
    LLMRAGpgvectorpg_trgmn8nWhatsApp Cloud API
    SYS‑02LIVE · SHOPIFY APP STORE

    Retail Commerce AI

    Multi‑tenant conversational AI platform for support and sales automation. Founded, architected and shipped end to end.

    • Postgres row‑level security with strict per‑client isolation and vault‑backed credentials
    • One config‑driven reasoning service across WhatsApp, Messenger, Instagram, web chat and Shopify
    • Approved on the Shopify App Store; passed Meta App Review
    • Real‑time agent inbox (Next.js PWA): roles, push, bot‑mute handoff, full EN/AR UI
    Next.jsSupabaseRLSClaude APIMeta Graph APIShopify
    retailcommerceai.com ↗
    SYS‑03LIVE · PIM

    Content Library

    Product content library (PIM) that keeps a brand’s whole catalogue in one place and syndicates it to every marketplace.

    • Products, variants, 11 custom attribute types, digital assets and EN/AR content with RTL editing
    • AI writing & translation (Claude), completeness scores, channel‑readiness checks and approval workflow
    • Push connectors for Amazon SP‑API, noon, Flipkart, Shopify, Salla, Zid and more; live feeds, REST API, webhooks and an MCP endpoint for AI agents
    Next.js 16PrismaNeon PostgresVercel BlobClaude APIMCP
    library.retailcommerceai.com ↗
    SYS‑04LIVE

    PriceIQ

    Price intelligence for Amazon, Noon and Flipkart sellers across the GCC and India.

    • Tracks price, stock, buy‑box seller, seller count and fulfilment across Amazon.ae/.sa/.in, Noon, Flipkart, Namshi and any website
    • Alerts for undercuts, buy‑box losses and MAP/MRP violations, with repricing suggestions inside floor, margin and MAP guardrails
    • Per‑product schedules, CSV import/export, scraper health monitoring and a REST API
    Next.jsNeon PostgresVercel CronREST API
    priceiq.retailcommerceai.com ↗
    SYS‑05ONGOING

    Headless Commerce Platform

    Leading a major platform upgrade of a headless Magento + Next.js stack serving four GCC markets.

    • Adobe Commerce Cloud backend, Next.js storefront on AWS, Fastly CDN
    • Staging‑first release discipline with automated regression tests before any production deploy
    • n8n workflow automation connecting commerce, CRM and messaging
    Adobe CommerceNext.jsAWS EC2Fastlyn8n
    04

    Mission log

    Thirteen years in commerce, six at head‑of level, all of it in repeat‑purchase categories where retention and unit economics decide who wins. Prefer the business story? Switch to the Executive view →

    2021 — NOWDUBAI, UAE

    Head of E‑Commerce · Ajmal Perfumes

    Heritage fragrance house · full digital P&L · DTC web + app and 20+ marketplaces

    • Revenue AED 10M → 35M (3.5×)
    • Loss‑making → profitable in 12 months, 3 years running
    • Built the AI assistant: ~60% autonomous resolution
    • +40% conversion; 450+ pickup points; −30% last‑mile cost
    2020 — 20216 MARKETS

    Head of E‑Commerce · Wellness United Inc.

    70+ luxury beauty & wellness brands · UAE, KSA, Bahrain, Oman, Kuwait, Belarus

    • +300% e‑commerce revenue in 12 months
    • 70+ luxury beauty & wellness brands
    • Group 5‑year digital business plan
    • Centralised operations across six markets
    2018 — 20204 MARKETS

    E‑Commerce Manager · Alissar Flowers International

    Premium gifting & same‑day delivery · UAE, Jordan, Qatar, Kuwait

    • 200–400% YoY revenue growth
    • Launched bilingual Arabic/English storefront
    • Owned website, marketplaces and customer support
    • Managed retail ERP
    2014 — 2018INDIA

    E‑Commerce Manager · Kama Ayurveda

    Premium beauty & personal care · Pan‑India DTC and marketplaces

    • 200–400% YoY revenue, 180–250% traffic growth
    • Website from zero to #1 in category
    • Owned all paid media, SEO and automation
    • Number Guru · Chief Closer · Top Achiever
    2012 — 2014INDIA

    Co‑Founder · Karma Group

    Premium lifestyle accessories · Pan‑India

    • Built the e‑commerce business from zero
    • Retail stores in multiple cities within year one
    05

    Loaded modules

    Hands‑on across the AI stack and the commerce stack, so the roadmap and the P&L speak the same language.

    AI_&_LLM● ACTIVE
    RAGHybrid vector + lexical retrievalEmbeddings · pgvectorIntent classificationGuardrail designPrompt architectureHuman handoffSpeech‑to‑textArabic/English NLP
    DATA_&_PLATFORM● ACTIVE
    PostgreSQLSupabaseRow‑level securityMulti‑tenant designNext.jsNode.jsn8nAWSAzure
    COMMERCE● ACTIVE
    Adobe Commerce / MagentoShopify appsAmazon Seller & Vendor CentralNoonNamshiTalabatQuick commerceUnicommerce
    CHANNELS● ACTIVE
    WhatsApp Cloud APIMessenger & Graph APIInstagramInfobipTwilioLifecycle journeys
    GROWTH● ACTIVE
    Google AdsMetaTikTokRetail mediaSEO / SEMCROA/B testing
    ERP_CRM_BI● ACTIVE
    Unit economics · CAC · CLV · CMDemand forecastingSAPOdooSalesforceHubSpotGA4Cohort & funnel analysis
    RECOGNITION

    Top 10 E‑Commerce Leaders of the Year

    EDUCATION

    B.Tech, Electronics & Telecommunication Engineering

    CERTIFIED

    Google Ads · Analytics · UI/UX · Bing

    LANGUAGES

    English · Hindi · Urdu · Arabic & Oriya (read/write)

    Let's build
    what sells.

    Hiring for AI product, conversational commerce or head of e‑commerce? The fastest route is email. The terminal works too.

    ✉ salah.kaisar@gmail.comLinkedIn ↗
    ~/contact — zsh