Open to AI product & e‑commerce leadership roles

Where artificial intelligence meets the P&L.

Mohammad Tausif Salah · AI Product Leader · Head of E‑Commerce · Dubai

I build AI systems customers actually use, and I'm accountable for the revenue, margin and cost they move. 13+ years scaling commerce across the GCC, South Asia and Eastern Europe.

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DRAG TO ROTATE
UAE · HQKuwaitQatarOmanKSABahrainJordanBelarusIndia
Top 10 E‑Commerce Leaders of the YearAI assistant 12+ months in productionLive on the Shopify App Store13+ years · 6+ at head‑of level

The numbers

Growth that shows up in the bottom line, not just the top.

3.5×
GCC e‑commerce revenue
AED 10M → 35M at Ajmal Perfumes
60%
Enquiries resolved by AI
No human handoff, 12+ months live
+40%
Conversion rate
AI‑powered web + app rebuild
3 yrs
Consecutive profit
From an inherited loss‑making unit

Revenue · Ajmal Perfumes GCC e‑commerce

AED 10M
At entry · 2021
AED 35M
Projected · current year
3.5× through pricing discipline, assortment rationalisation and channel‑mix optimisation.

Profitability path

  1. 1
    Inherited a loss‑making verticalEvery channel priced to buy revenue rather than earn it.
  2. 2
    Profitable within 12 monthsContribution margin managed channel by channel against CAC payback and CLV.
  3. 3
    Three consecutive profitable yearsTop line and bottom line grown together, while 20+ marketplaces and 8 countries were brought under one stack.

Selected work

Four stories, two ways to read them.

Hiring manager or CTO? Switch the lens and the same work reads as outcomes or as architecture. Want to see it run? Open the live demo.

01

An AI assistant that closes 60% of conversations on its own

Outcome

Customer care was scaling in step with orders. I conceived and led a bilingual Arabic/English WhatsApp assistant for the UAE and Kuwait. Twelve months on, it resolves about 60% of enquiries without an agent and influences about 15% of orders, turning a cost centre into a sales channel.

Architecture

Hybrid retrieval that fuses pgvector embeddings with trigram and fuzzy matching, over a composite product model with market‑specific SKUs and pricing. A 20‑rule intent and guardrail layer covers order status, frustration‑based escalation, bulk routing and Arabic morphology such as attached prepositions and gender carry‑forward.

RAGpgvectorpg_trgmn8nWhatsApp Cloud API
~60% autonomous~15% of orders12+ months live
Try the assistant yourself →
02

From loss‑making to 3.5× revenue, profitably

Outcome

I inherited a loss‑making e‑commerce vertical and made it profitable within 12 months. I then grew it from AED 10M to a projected AED 35M through pricing discipline, assortment rationalisation and channel mix, and it has stayed profitable three years running.

Architecture

GA4 and BI dashboards for channel‑level funnel, cohort retention and contribution margin. Performance marketing is managed against ROAS, CAC payback and CLV targets. Salesforce and HubSpot lifecycle automation drives replenishment on high‑frequency SKUs, and an AI‑powered web and app rebuild lifted conversion 40%.

GA4BISalesforceHubSpotA/B testing
AED 10M → 35M3 yrs profitable+40% conversion
03

A multi‑tenant AI platform, founded and shipped end to end

Outcome

I founded Retail Commerce AI to bring conversational commerce to other merchants. I took it from architecture to an approved Shopify App Store listing and a passed Meta App Review. Conversation‑based pricing is benchmarked against Gorgias, Intercom Fin, Ada and Tidio.

Architecture

Next.js on Supabase, using Postgres row‑level security for strict tenant isolation and vault‑backed credentials. One config‑driven reasoning service serves WhatsApp Cloud API, Messenger, Instagram, a web widget and an embedded Shopify app with token‑exchange install and catalogue sync. Agents work from a real‑time inbox PWA.

Next.jsSupabase RLSClaude APIMeta Graph APIShopify
Shopify App StoreMeta App Review5 channels
retailcommerceai.com ↗
04

Taking back control of marketplaces and the last mile

Outcome

I secured brand exclusivity on Amazon and Noon, which cut unauthorised sellers by 90% and restored GCC price integrity. A 450+ location pickup network moved collection from 2% to 7% of orders and cut last‑mile cost per order by 30%.

Architecture

I run 20+ marketplace and quick‑commerce integrations across Amazon, Noon, Namshi, Talabat and InstaShop, covering catalogue quality, buy‑box and retail media. I also built PriceIQ, a live SaaS that tracks competitor prices, buy‑box and MAP violations across marketplaces, on Next.js and Postgres with scheduled scraping and alerting.

Amazon SC/VCNoonTalabatNext.jsNeon Postgres
−90% rogue sellers450+ pickup points−30% last‑mile cost

Career

Thirteen years in repeat‑purchase commerce.

Aug 2021 – Present

Head of E‑Commerce

Ajmal Perfumes
Heritage fragrance house · full digital P&L · DTC web + app and 20+ marketplaces
  • GCC e‑commerce revenue AED 10M → 35M (3.5×), profitable 3 years running
  • Conceived and led the AI assistant: ~60% of enquiries resolved autonomously
  • +40% conversion from an AI‑powered web and app rebuild
  • 450+ pickup points, cutting last‑mile cost per order by 30%
  • Brand exclusivity on Amazon and Noon, with 90% fewer unauthorised sellers

Capabilities

Fluent in the roadmap and the ledger.

Applied AI

  • Conversational AI product strategy
  • RAG & hybrid vector + lexical retrieval
  • Intent classification & guardrails
  • Arabic/English NLP
  • Human‑in‑the‑loop escalation
  • AI roadmapping & prioritisation

Commerce & growth

  • Digital P&L ownership
  • Unit economics: CAC · CLV · CM
  • Marketplaces: Amazon · Noon · Namshi · Talabat
  • DTC & omni‑channel
  • Performance marketing & retail media
  • CRM, retention & lifecycle

Platform & data

  • PostgreSQL · Supabase · RLS
  • Next.js · Node.js · n8n
  • Adobe Commerce · Shopify apps
  • WhatsApp Cloud API · Meta Graph API
  • AWS · Azure · Fastly
  • SAP · Odoo · Salesforce · HubSpot · GA4
Recognition

Top 10 E‑Commerce Leaders of the Year

Education

B.Tech, Electronics & Telecommunication Engineering

Certified

Google Ads · Analytics · UI/UX · Bing

Languages

English · Hindi · Urdu · Arabic & Oriya (read/write)

Contact

Let's talk about what AI can do for your P&L.

Open to AI product, conversational commerce and head of e‑commerce leadership roles. Based in Dubai.

Email Tausif →LinkedIn ↗